With this ad campaign, Vanilla Ice became the most covermercialed artist in the world with ‘Ice Ice Baby’ been adopted by multiple products across the globe!
You will recall that it was a Muller intern who came up with the original concept for ‘Rice Rice Baby’. Well, that talented individual also dreamt up the ‘Remix’ idea. It was so well received that he shot from intern to Head of Marketing in an astonishing two years and scooped multiple industry awards in the process – and all by the age of 24!
Muller Rice Remix – ‘Rice Rice Baby’
Vanilla Ice – ‘Ice Ice Baby’