The best advert ever! Apparently, several supermarkets across Brixton and Kensington sold out of Vitalite for two weeks when this commercial first aired. No surprise there – this is one of the greatest covermercials the world has seen. Based on the ‘Israelites’ original by the don, Desmond Dekker (RIP).
How come the sun is wearing shades? What is it protecting its eyes from?
Vitalite / Singing Sun & Sunflowers – ‘Vitalite’
Desmond Dekker – ‘Israelites’