All three brands have pretty much made minimal changes to the original versions with that classic ‘simple but effective’ technique – and the ads work – they set their company names into our brain cells.
The Ottawan original from 1979 entitled ‘D.I.S.C.O.’ is an infectious slice of electronic (you guessed it) disco. It was co-written and produced by Daniel Vangarde a.k.a Daniel Bangalter – the father of Thomas from Daft Punk. You can clearly see where the French house producer gets his influences from!
When Thomas originally formed Daft Punk with Guy-Manuel de Homem-Christo, his father was horrified by their choice of band name as he felt it would upset punksters for being considered to have low intelligence. David therefore strongly encouraged the boys to change their moniker. However, Thomas refused to listen to his papa and they fell out as a result. The two were so stubborn in their beliefs that they did not speak for six months afterwards. Who looks daft now?!?!
Wink Bingo – ‘B.I.N.G.O.’
Ottawan – ‘D.I.S.C.O.’