National Accident Helpline / Underdog bravely covered the Marvin Gaye anthem ‘I Heard It Through The Grapevine’ for this insurance claims advert. Ironically, the company only avoided getting sued by the copyright owner after they disclosed who the brilliant singer was that they used for the commercial. The gifted vocalist went on to sign a major record deal with Universal and is now a household name. That is not a thicke record label – that is a very smart one!
National Accident Helpline / Underdog – ‘I Heard It Through The Grapevine’
Marvin Gaye – ‘I Heard It Through The Grapevine’