Just Eat are on fire with their extensive Covermercial campaign at the moment. Keep an eye out on the tube for their catchy posters with some famous lyrics given a new flavour….
For TV, the online takeaway service have reimagined Bonnie Tyler’s stellar 1984 Hi-NRG hit ‘Holding Out For A Hero’. The original classic featured in the soundtrack to Footloose and also hit the number 2 spot in the charts in 1985.
Initially Bonnie was opposed to allowing Just Eat to covermercial her seminal song. Apparently, the singer is still haunted by the fact that it never clinched the top spot in the charts and prefers to no longer draw attention to the record. However, when it was made clear to Mrs Tyler that the opportunity would be financially rewarding, she soon got her appetite back.
Also check out Just Eat vs Groove Armada – ‘I See You Baby’ [Fatboy Slim Remix].
Just Eat – ‘I Need A Balti’
Bonnie Tyler – ‘Holding Out For A Hero’